Understanding people, patterns and possibilities to craft designs that make a difference.
My journey
I’m a London-based product designer who enjoys turning complex systems into intuitive experiences. My background in Finance and HR means I come to design analytically grounded and people-aware in equal measure, giving me the ability to to hold business goals and user needs at the same time.
My move into design began in HR, where I saw employees bypass a benefits platform due to a broken experience. I rewrote the content, restructured the layout, and worked with developers to rebuild it into something people could actually use. This project made it clear that creating digital experiences was where I wanted to be.
After completing the GA × Adobe UX Design programme and the Google UX Design Certificate, I've developed end-to-end skills across research, strategy, prototyping, usability testing and visual design.
How I work
I enjoy learning from others, sharing ideas, and care deeply about making thoughtful decisions backed by data and research to ensure what I design is both effective and genuinely useful.
I focus on identifying the right problem first, using data and human insight to turn complex things into something clear and meaningful.
Outside of UX
At my core, I’ve always been a creator. My abstract paintings, that are heavily nature influenced, feed my creative instincts in my work. I don’t just think about how something functions, but also how it feels to use, because the most meaningful experiences are the ones people connect with.
When i'm not designing or painting, I spend time reading, going on nature walks and doing yoga, things that allow me to slow down and create with intention.