About Me
Hi there, I'm Ayisha.
I'm a London-based designer with previous experience in finance and HR which makes me analytically grounded and people-aware in equal measure.
Working in Human Resources taught me how quickly a difficult system erodes trust and gave me my first real experience collaborating with developers to fix it. Rebuilding a broken employee benefits platform into something the workplace loved was the moment I knew that designing digital experiences was where I wanted to be.
Since then I've built a UX practice that brings together strategic thinking, curiosity and a commitment to solutions that work for the business and feel effortless for the people using them.
Services & Skills
What I can help with.
Services and skills I offer to create experiences that connect with users and help businesses stand out.
UX/UI design
Wireframing & Prototyping
Visual & Accessible Design for Web & Mobile apps
Usability Testing & User Feedback Analysis
Design Systems for Developers
Web Design
Framer Development & Customisation
CMS Setup for Content Creation
Accessibility Compliance
Website Maintenance, Updates & Support
Branding
Visual Identity & Style Guide Creation
Typography & Color Scheme Selection
Brand Voice & Storytelling
Brand Experience
UX/UI design
Wireframing & Prototyping
Visual & Accessible Design for Web & Mobile apps
Usability Testing & User Feedback Analysis
Design Systems for Developers
Web Design
Framer Development & Customisation
CMS Setup for Content Creation
Accessibility Compliance
Website Maintenance, Updates & Support
Branding
Visual Identity & Style Guide Creation
Typography & Color Scheme Selection
Brand Voice & Storytelling
Brand Experience
My Approach
How we'll work together.
A simple process that blends strategy, creativity and understanding the real problem to deliver solutions that works for the business and the people using it.
01.
Research & Discovery
I start by understanding business goals and uncovering target user needs by identifying patterns and uncovering opportunities, so that every decision is rooted in real insight.
01.
Research & Discovery
I start by understanding business goals and uncovering target user needs by identifying patterns and uncovering opportunities, so that every decision is rooted in real insight.
02.
Strategy & Planning
Through research and strategic planning, I build a clear roadmap with goals and a sharp focus on scope to guide the entire design process.
02.
Strategy & Planning
Through research and strategic planning, I build a clear roadmap with goals and a sharp focus on scope to guide the entire design process.
03.
Ideation & Design
This is where ideas take shape. I explore creative concepts through sketches and wireframes before developing designs that are functional and built to feel as good as they perform.
03.
Ideation & Design
This is where ideas take shape. I explore creative concepts through sketches and wireframes before developing designs that are functional and built to feel as good as they perform.
04.
Test & Refine
I conduct thorough testing and gather feedback to resolve any performance or usability issues. I refine the work until it’s ready to service the user and support the business.
04.
Test & Refine
I conduct thorough testing and gather feedback to resolve any performance or usability issues. I refine the work until it’s ready to service the user and support the business.
05.
Deliver & Launch
I deliver something polished and ready to make an impact, with guidance and support for what comes next so the work continues to serve its purpose long after handoff.
05.
Deliver & Launch
I deliver something polished and ready to make an impact, with guidance and support for what comes next so the work continues to serve its purpose long after handoff.
